New Project: Marlborough Book Festival 2015


For the second year running I have been involved in the design ‘theme’ and set-up for the Marlborough Book Festival / it’s a pretty open brief and always fun working with super arty Kata Vavasour and crafty-mumma Mands Jones.  These two just make it happen.


Each year we have to turn the character rich ye olde halls of The Blenheim Club into a venue suitable for 9 of New Zealand’s contemprary writers and 1 documentary maker.

This year we went with the theme of ‘targeted reading’ using a delicious combination of Dulux* colours:

Okarito (White)
Taihape (Black)
Dashwood Pass (Caramel)
Mavora (Mid Gray)
Cook Strait (Ocean Blue)
D’urville Island (Seafoam Green)
Morison Bush (Light Green)
Moorhouse St (Orange)

* special thanks to Dulux as all the paint was donated free of charge

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Kate asked her wee students to ask what reading means to them… super cute.

The stage used products from the AFD Store – tying in the colours that were used in the targets.



Photography: Alex Fulton via iPhone 6 Plus

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Behind the Scenes: Your Home and Garden Colour Shoot May 2015

YHandG Colour Shoot Alex


YHandG Colour Shoot Alex Walls

This is styling heaven.  Shelley (Managing Editor) from Your Home and Garden asked if I would style a room with a one word brief – COLOUR.

Three of us were asked, myself, Alex Walls (aka Alex and Corban from the Block NZ) and YHandG’s very own inhouse talent Tanya Wong.

It took about half a second to say yes – it was one of those don’treallyhavetothinktwice-nobrainer-derrrr-ofcourse-YES’s.

For such an open brief I had to open my mind – almost imediately an image came to me, an image I had seen on instagram of a truck in india.  These colours painted on the side of a truck had ignited a colour spark…


My next call to action was to grab my trusty Dulux New Zealand fan deck out of my pink pleather, bedazzled hip holster (no not really but how good would that be). Colours were easily chosen and the plan grew from there.


A few phone calls to suppliers and a day whizzing around the streets of Auckland and I was ready to paint and style like a women possessed.  It’s full immersion with a limited timeframe on set at the awesome Flash Studios and it’s at this point you think “Right, let’s get this out of my head and make a set!”.

My sketches were my starting point and we started by taping out my panels.




Painters tape was our friend and the trick to get some nice crisp staight lines.  Some tiny bits of paint did manage to sneak over my lines but that was quickly fixed with some touch-ups!


Dulux Colours used:  Red Trim is Dulux Colombo St / Main wall colour is Dulux Piha / Stripes are Dulux New Plymouth and Dulux Ashhurst / Wooden Floor painted in Dulux Lake Unknown / Skirting painted in Dulux Hanmer Springs


Before (above) and after (below) – YAY!


And now for the magic of styling and photography…



The room is held together by these.



Oohhh and look who happened to pop along for a nosey – only my very own little sister from another mother, Julia from Studio Home!


And done.


Professional Photo credits: Melanie Jenkins from Flash Studio

iPhone credits: Alex Fulton Design/Julia from Studio Home


Product credits:

Red Fake Flowers: Fulsun 999 Dominion Road


Olive Foot Stool:  Tato by Baleri Italia $998

Olive Coffee Table:  Panier by Kartell $552

Blue Vase:  I-Shine by Kartell $245

Hanging Trio Pendant Lights:  PET Lamps from $433

Madder and Rouge cushions

Sage rectangle 50 x 30 $110

Celadon 50 x 50 $155

Jester Rug Armadillo & Co from The Ivy House 1.7m x 2.4m $1070

Simon James Concept Store

Hay Tray xtra large mint from $164

Hay Tray large blue from $118

Tim Dixon Elements Candle ‘Fire’ $347

Arne Jacobsen Design Letters Wooden Cubes Set of 10 $107

Pottery by Fran McQuire – POA

Sleigh Chair from Freedom Furniture $599

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Happy 13th Birthday Abi Hone


You would have been 13 today.  I guess you are 13 today.  Our beautiful girl.

Every day since we lost you, you are in our minds – how can you not be when you have left a legacy of colour, beauty, love and laughter behind.  All symbolised by Abi’s Dots.  You would love these dots Abs… they are everywhere, put there by everyone ,all helping us to remember to celebrate life and that we only have one wild and precious life.

Today is your birthday but it’s just like any other day becuase you are not here.

As your godmother I would have wanted you to know some things (and it would have been my duty!) and since you are not here I will share these things with the people that are here, all those beautiful young women and men that follow my instagram feed and my facebook page because of you.  These are things I shared with a group of Rangiruru School Year 13’s earlier in the year.  It’s about not being scared, not being normal and being amazing.

+  I’m not scared because I know I can control my own life and cope with the tough times.  Life is always going to throw you curve balls but the difference from ‘before’ to ‘now’ is that I wake up and say it’s going to be a good day.

+  I’m not normal because I follow my own path.  It’s not always easy but I’d rather be on this path than the path of anyone else.  It’s a rocky path at times but it’s still my path.

+ I’m amazing.  I’m amazing because I’m me and you are all amazing because you are you.

You were amazing Abs, you are amazing and I’m wishing you the happiest birthday where ever you are – Love you.



Good Prods: Armadillo & Co Rugs


The good rug folk at Armadillo & Co have done it again – another client and another rug vision comes to life.


Not only do these guys have a pretty tasty range of ‘off the rack’ rugs, they can help you to customise a rug (size, colour and pattern) to suit your environment. With this job, the brief was to make a hallway runner to fit the space, it needed to be colourful but not overpowering and it needed to compliment the modern architecture.

I marked out 5 sections in 5 colours to divide the rug into spaces that connected with the openings coming off the enterance into a hallway, a kids room and the living space.  The effect is lovely – each view of the rug gives a different colour combination and adds interest to a simple space without drowning it in over-powering hues.

Happy client and happy designer.

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I also have to say a huge thank you to Annie from The Ivy House who is the supplier of Armadillo & Co here in New Zealand – she really is A1 and is a positive, professional and passioniate person to deal with.  Thumbs up everywhere!

We also stock some of the Armadillo Rugs and can get anothing from there range in for you in our AFD Store

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Sneak Peak: Dulux Colour Forecast 2015 and Preview Launch Party

Dulux 2015 CF Silent Shift Dulux 2015 CF Mod House Dulux 2015 CF Earthwerks Dulux 2015 CF Wildland

Boom.  Here they are!  A sneaky peak at the four new Dulux Colour Forecast 2015.  Each of the four different ‘looks’ have been styled with the help of some very talented designers.  Edwards Moore, Bonnie and Neil, Heather Nette King and Bree Leech.

Cleverly curated to bring to life to a choosen palette, there are some very niffy ideas for us design-heads to be able to bring some of these saucy shades to our own homes.  The four palettes are called:



Silent Shift




Each beautifully drawing on up and coming trends but still lending themselves to be used for years to come.  For me there is usually a clear winner, but with these four hottie forecasts it’s been very hard to choose a favourite!

As part of this new forecast I got to speak at a Preview Lanch Party held at the stunning venue Mildred & Co.

CF Launch 2 CF Launch 3 CF Launch 4 Cf Launch 5 CF Launch 6

This space never fails to impress and it was very stylishly decked out with the new designer series fan-deck art work that Dulux has recently comissioned.  3 local artists were chosen to design a cover for the new Dulux fandecks and their stories can be seen here (Video Production and Design by InHouse and Sound Track by Dean Foster):

Exciting stuff ahead for us colour junkies / keep your eyes peeled at the Dulux Facebook page and my page for new forecast images.

All images supplied with permission from Dulux New Zealand and Alex Fulton Design



Featured: David Trubridge and Brancott Estate / World of Wearable Arts

Ogilvy and Mather WOW Brancott Estate shoot  at TSB WOW Venue

Each day brings new and exciting things to my table (or in this case email) and the day I recieved an email asking to be apart of a very special collaboration between David Trubridge, Brancott Estate Wines and World of Wearable Arts was mostly definitely up there!

Ogilvy and Mather WOW Brancott Estate shoot  at TSB WOW Venue

Over the past six weeks David Trubridge has been collaborating with Brancott Estate on an art project that has incorporated hundreds of photographs submitted by the public representing a special or memorable ‘first’.  I was one of a handful of creatives to be asked to contribute to this piece (I found my photo right at the top edge of the left hand wing – you can just make out my graphic shapes of my logo wall)

Ogilvy and Mather WOW Brancott Estate shoot  at TSB WOW Venue

It was all to be about ‘firsts’ and my contribution had to be a representation of one of my firsts.  That was captured aptly with an image of the wall (with my new branding) in my new store and office space.

Ogilvy and Mather WOW Brancott Estate shoot  at TSB WOW Venue

There are 6 video logs and the last in the series that takes you through the process of idea to design.  Quite an intimate process that we get to share and be involved in, from David and his clever team.

Watch them here on You Tube:




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AFD Collaborates: Alex Fulton Design + Dulux 2014/2015


Well hello September 2014 and hello collaboration!

It’s been a weeny while in the making but finally we have managed to get this little idea off the ground and turned into real life reality.

I have been working with Dulux over the past year as their ambassador for the ‘United by Style’ initiative, and part of that is working closely with (surprise surprise) colour.  My favourite and my best!  I had been dreaming up many ways to merge my world of design with Dulux’s surberb range of colours and it hit me after someone asked me what Dulux colour some of my new branding* was.

Of course: My branding + Dulux = Perfect match.


Next was how to package it in a fun, functional and designery way.

A calendar, my friends, a calendar.

Not wanting to do the usual Jan to Dec, we decided to start in September / my birthday month (I should have really printed that on there) and the start of spring.  Also it’s got the added bonus of not having to worry about replacing your calendar in January when you are still lying on the beach.


There are 12 months’ worth of branding with handy matching Dulux colours on the reverse.  AND there’s more.  After each month expires the postcard can be torn off to be used as a postcard to share, keep or play with.


We want to keep you inspired and colour happy all year round.

NOW – here’s the best bit…. you can win one of eight AFD + Dulux calendars with the Dulux New Zealand Facebook page.  Keep checking for there  for details and I will also post on my facebook and instagram so you don’t miss out.

Special thanks goes to Dulux NZ, *Hardhat Design (for making it so pretty) and Johnston Press for the printing.


All images:  Art Direction, Styling and photography by Alex Fulton Design.

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5 tips 4: a kids bedroom

Alex Fulton

This is my eldest daughters bedroom.

Her brief (in her words):  Not too girly girly, I’m soooooo not like that but it’s still got to look like a girls room ok? I must have animals (hint: ALL my soft toys).  I need colours: black and white with lots of brights especially yellow, I love yellow.  Oh and I’m messy, so heaps of places to hide my stuff pretty please.

Tip #1:  Listen to your clients, no matter what their age is (and how you are related!).

Tip #2:  Who are you designing for?  I’m ALWAYS rattling on about being clear about who you are creating for – this is an interior design no brainer and a great place to start the design journey.

Tip #3 Be clear on budget.  You will get yourself into trouble if you are not crystal on how much you want/can spend.  Once you have settled on a figure then write a list of everything you need for that space (I call this a scope of work).  Now estimate what each will cost and this will quickly show if you are dreamin’ or on track.

Tip #4:  Spend the right money on the right things.  ‘Things’ can vary in cost and there is no point in spending money on a designer chair for a kids room if it’s going to get trashed.  In this room I needed a large rug to cover the very scratchy honey-coloured sisal carpet (so that she could play on the floor).  It was not in my budget to buy a huge rug BUT I found this beauty at Bed Bath and Beyond for $29.95 DONE.  Same with the wall dots.  I wanted spotty wallpaper but becasue of our insanely high ceilings it was going to cost a fortune sooooooo I went to Warehouse Stationary and brought quik stik dots.  Admittedly they don’t stick as well as the vinyl dots you can buy these days (which weren’t around  2 years ago) which are a really well priced option too!  Try KM2 Creative or One Hundred Percent Heart

Tip #5 Get creative.  My whippersnapper is soft-toy-mad but there was NO WAY I was keen to see them all over the bed/floor/cupboards etc so I made them a ‘net’ to capture them in .  It was perfect – they where out of the way and she could see them all while lying in bed.  Job done.

How to make a toy net:

I went to Bunnings to get all I needed.  Black netting, yellow rope, pulleys (or eye hooks), hooks, rings and a carbina.  Firstly I cut the net in a square approx. 1.5m x 1.5m then I weaved the rope around the edges (in and out) and knotted each corner.  I tied more rope off each corner and knotted a ring on the end.  The rings all joined onto the carabina which is then tied to a very long piece of rope that is attched to the ‘pully’.  Eye hooks guide the rope to a tie hold down by the bed so that your little one can operate it.  WARNING:  Soft toys en masse can be heavy so be careful when lowering or raising your net!  You made need to supervise or help out!!

Stuff in the Room:

Furniture (Bed, Wardrobe, bedside table and drawers) from Meluka

Lightshade made by Shademakers in IKEA fabric and coloured flex from ICO Traders

Art from Spoonful Design and framed by Seymour Framing (I customised the white boarders with black dot stickers)

Walls painted in Dulux Half Mount Aspiring

White open tall shelf by IKEA from AKIA

Red and White dogs my Magis Design from ECC

Black and White Rug with Pink Trim and Duvet from IKEA

Red spotty linen from Ezibuy

Pine tree Cushion by Fine Little Day from Douglas and Bec

Green spotty cushion from Bed Bath and Beyond


Image by Larnie Nicolson and features in the book NZ Interior Style (written by LeeAnn Yare)



Abi Hone: A celebration of a beautiful girl


It’s not often I post personal stuff but I am today.  A lot personal with a little bit a design.

In my May this year I lost my goddaughter, a father lost his bubble ball of energy, a mother lost a precious daughter, brothers lost their beautiful silly sister, friends and family lost a caring, warm and funny buddy, a community lost a shinning star.  Abi Hone was more things to others than she would have ever guessed.  She was simply  ‘Our beautiful girl’.

In the same tragic accident that took Abi’s life , we also lost two other dear friends, Mother and Daughter, Sally and Ella Summerfield.  Two unbeliveably beautiful souls that left us too early.  A stupid loss that came out of nowhere and ripped our hearts to pieces.

We greive and we remember our three beautiful girls.

Abi was larger than life, she was infectious and she showered all who knew her in love, laughter and silliness. She was a twelve year old girl that was excited by life and you couldn’t help but feel that too when you where around her.  We were so lucky to know her.

I wanted to do something.  But what?

I was honoured to be part of the celebration of her life, her funeral.  It’s not right but you just had to push that aside and honour her zest, her energy and her life.  I did that through colour and dots.

The amazing girls from KM2 Creative came the party and donated hundreds of coloured dots (all in Abi’s favourite colours) and we decorated everything in them – even Abi’s Dad builders truck.  They made us smile even on the saddest day.  A silly little colourful dot made us smile on the darkest day.  The power of colour hey.




I have had these dots made up into a pack of 90 (each pack contains 15 dots in 6 colours) and we are selling these packs through the AFD Store. They retail for $38 and $12 from each sale goes to the families chosen charity – the Starship ‘Make a wish’ Foundation.


They are called ‘Wall Confetti’ but you can decorate anything in them, let your imagination run wild and honour Abi’s life in colour and fun.

If you would like to buy a pack you can come into the AFD Store here in Blenheim or contact us on and we will send them out to you anywhere in the world.

*UPDATE: We are now charging for postage as we have had such an overwhelming response from all of you beautiful people!  I don’t make any money out of these dots, nor do I want too but I do have to cover our cost.  I hope you understand.

Abi’s Mum, Lucy Hone, is amazing and an incredible friend.  She has encouraged me to do this project and has given me her families blessing.  She is not only dealing with the lost of a daughter but two dear friends.  She has started a blog which I highly recommend you visit.  It’s insanely humbling, hugely insightful and a reminder of why we should appreciate “your one wild and precious life”.

Love you Luce.




Clever Cookie: Made by Mosey


I’ve fallen hard and very fast for the world of Made of Mosey.

I first found Madeleine Sargent (the creative behind Made by Mosey) and her bright coloured, hand crafted goodness via stylist Megan Morton’s instagram feed.  The stuff that you can find via Instagram, I tell you.    She had made Megan a pixelated quilted pineapple which she had sent to her (Megan has a thing for pineapples).  It caught my eye becasue it was not only beautiful but different.  I see pineapples everywhere but this one was a creative take on an everyday item.  Bingo.  My fav thing.

Since then I have been shyly liking her images and then occassionally commenting, which now has grown to Madeleine and her world of Made by Mosely being stocked (coming soon) in my real world of the AFD Store.  Hip hip hooray.

Mosey-AllIn-hero Mosey-Allin-2

This is the new range from Mads, and the first time she has complied a whole collection.  It’s called “ALL IN”.  It features fruit and eye cushions, feather garlands, cloud mobiles, wall diamonds and stuffed arrows.  Whismy-kid-to-adult-cool I call it.  Pieces to remind us all to add some humour to our interiors and not to take life to seriously while still being very designery.

I’m all in.